Contentoscope – e

Candies, Marketing, Kids and Moms

Are there any parents working in the marketing departments of candy/chocolate brands? I really wish the answer was ‘no’, because the reality hurts me. Do you have any idea? In any market you enter to do your shopping, you see colourful, attractive, m... Read More

Instagram’s Paid Seats vs Make Instagram, Instagram Again

Instagram wants to dominate your eyes. Because Instagram sells your views. They recognize where you are looking through the movement of your fingers or by measuring the time that you spent on the page/post. So we can say that, “your view, inclu... Read More

The Real Love: Audience and Producer

I just wanted to watch an HBO production a week ago, and Google directed me to Hulu.“A Hulu subscription? Maybe,” I said, but then I learned that it wasn’t enough to have a Hulu subscription to watch the content I was looking for, but I also ha... Read More

Delivery in times of Corona No:2 “RIGHT PLACE RIGHT TIME”

I prepared this article for businesses (small or medium-sized) that don’t have much delivery experience in the past. While McDonald’s has lowered the shutter, it’s not a bad idea to scream to the world how delicious your french fries are. But it’s no... Read More

Delivery in times of Corona No:1 “HERO OF THE MENU”

Delivery! By far the most popular word in the food industry recently. Thanks to my clients I hear it often. The turnover of restaurants and cafés crashed to the ground during the «stay at home» period. The situation is similar in many sectors… All th... Read More

Perspective Shift: Content Diet

Stay Calm with an easy Content Diet in Corona Days! Hello, world! Yes, we all suffer from the same trouble in the country where I am living now, and in the country where I was born, and in countries where I love to travel. Each individual is free to... Read More

Food Content Revolution

Everybody is talking about Jamie Oliver these days… Closing lots of his restaurants, financial problems, etc… Each article that I read about him connects the situation to his sudden growth and him being only just a chef or an excited investor/entrepr... Read More

On Demand vs Exposed…

Generalization always needs grouping… So when a concept starts to thrive, subdividing helps us to learn and understand it better. Media is one of these thriving, grooving, crossing borders concepts, thanks to digitalization! Social, old, new, printed... Read More

Auto Mobile Media Is Yours

In an automobile ad, when we see smiling children in the rear seats, a happy man in the driver’s seat, and an overjoyed woman next to him, we can notice that the car is designed for families. However, knowing what family members want on an indi... Read More

Content and Children (Part 3) “Protect your child while watching”

A few suggestions to protect your child’s safety while watching: – Make your viewings from the official YouTube channels of children’s video content producers who are known worldwide and that you trust. – Search for reviews of content t... Read More

Kids and Contents (Part 2) “Your kids can watch everything!”

Your children can watch everything with internet access. Yes, he/she can! Your children surprised you when they learned to zoom in and out by moving the thumb and index finger on the screen by the age of 2. Impossible? Let me tamper that “impossible”... Read More

Kids and Contents (Part 1) “What Are Your Kids Watching?“

Our children were born in the freest era of communications. Indeed, the world got smaller and the borders have vanished. So our stereotype jokes about distances turned into a reality that portrays freedom. Imagine, the first television that appeared... Read More

Content Marketing “for all media in all format”

When Content Marketing started to be voiced all over the world, among those who delivered the most opinions on the subject, printed media professionals were at the forefront and in the majority. The actual reason for this was the leadership of writin... Read More

2019, Content and Trend

We can assume that by ignoring many theories, particularly Einstein’s theory of relativity, everyone – at least by age – progresses over time. This progress can also be expressed as development. Can the past contain experiences that... Read More

“Interaction or Deactivation” Black Mirror: Bandersnatch

Media services and content provider platforms that have recently entered our lives are far beyond being mediums. All-cause and effect relationships are shaped according to the user/viewer. It is not easy to discover the journeys consisting of moments... Read More

Storytelling

Communicating using words 100 thousand years ago, humankind used symbols when he decided to leave messages. He not only drew in the best way what he wanted to tell, but also drew them at the right time and selected the right cave wall that is visited... Read More

Content Inspection

Human beings usually start speaking in the first year of life, communication based on his presence starts before the birth, “oh, those parents!” You should have started talking about your product, brand or topic before you were born, but what about t... Read More

Exclusive Idea

“Fill the Gap, Cross the Bridge” Does being creative mean creating something from nothing or combining the existing in a way that has never been thought before or catching the unique synthesis or finding the way to fill a gap for the first time? To f... Read More

Media Map

In the past, it was very easy to group media environments running the “forwarder” task (such as television, radio, newspaper) but unfortunately such a grouping does not exist any more. Although we want to stay as far away as possible from stereotyped... Read More

Live Process

“Live” is a reproduction of the moment. Live broadcasting is similar to making a video installation in viewer’s environment using transmission and a screen. In this reproduction, the more information you convey about what actually happens, the... Read More

Discovery of the Source

We have solved the problem of accessing to information, next is to find the correct information. The only way to find out the truth is finding the one who the answers the question unconditionally. Have you ever tried to reach the target audience with... Read More

Reality Touch

It is impossible to revive the world and the truth, and the truth is perfect. Today’s human being, who can reach the content they want anywhere at any moment, tend to consume fictive content only to be excited and be entertained. Any content that has... Read More

Curation

The word curator entered the lives of people who had nothing to do with museums or works of art with the development of communication technologies and consequently the rapid increase in the value and diversity of content. Finding and presenting the b... Read More