Today, communication technologies are the main reasons for the inevitable increase of information and data flow rate. In fact, an idea or thought can be transformed into videos, photos, text or audio within seconds and shared worldwide as content. Based on this development, FSAP has foreseen many years ago that “content and related services” are the most valuable communication tools and methods of our age. The decision to establish FSAP was taken with this foresight.
Content revives the idea
Consciousness of having the pioneer role
FSAP aims to offer content creation and related services by gathering, combining and integrating past experiences acquired in all media environments and all kinds of content. With the invention of the Internet, media’s leading role in communications has ended and this task has been transferred to content. Mentors, such as FSAP, are essential for the new lead actor to fulfill his duties. FSAP, aware of the fact that it will play an important role in the rapid re-positioning of the stones following this fast change in supply-demand balance, has been established by a professional who has experienced all horizontal and vertical responsibilities in the communication industry over a period of 20 years.
Your target is our guide
FSAP tells all brands, companies, structures and organizations which aim to reach their target audience through communication how to reach their goal by means of content and walks with them on this path. The content projects created and/or designed by FSAP for the purpose can come to life in different media environments. FSAP projects can be executed in one or several of the digital, traditional or mobile media, there is no media constraint. Production of content according to the media has lost its functionality. In order to reach the target of the client, FSAP designs the stories and tells these stories with the contents in the required environments and according to a plan and a map to the target, decides in which environments this storytelling can be done.
Communication is to share
Every information we convey by saying, writing, touching, or getting them to watch, creates an interaction between us and the person we reach. FSAP creates, designs, and executes creative content projects and strategies that can create a solid, reliable and impressive interaction between its customers and the target audiences. It sees the new communication technologies as tools to be utilized in order to reach the goal and uses all of them according to needs. It has maps that show from where and how to reach the target, plans that pursue the life of content, guides that direct the creative process. FSAP discovers the creative content suitable for the purpose and plans and manages the life of the content it creates. This successful communication positively affects sales.
Perfect Match: right content + smart strategy
Although the methods of communication have changed since the preparation of the first official notice in history (Acta Diurna), which was distributed by the order of Julius Caesar, the concept of “content” has not changed. For this reason, FSAP works by bringing together valued media, communication, design, publishing, production, and planning professionals to create new stories consisting of the combination of the right contents and strategies. FSAP takes into account all the alternatives in the media, information, and target audience and places “content” in the leading role of the color roadmaps which can answer questions of what, where, how, and when.
We are brave, our solutions are creative
FSAP creates and executes content projects that will meet the brand’s communication goals and provides a unique and multitasking consulting service at all points related to content. This service can be provided on any form of radio, TV, digital, printed, or mobile media, from podcast to TV program, from text to online video series in any format, and can even be live or recorded. “Written, audial or visual, live or recorded, all the contents we produced in all media from the traditional to the new for more than 20 years are a source of our courage and the result of our creativity. With this courage and creativity, we are happy to achieve all the goals we promised. From now on, we will continue to tell the stories we have written well enough to turn them into reality.” Efsun Gül Özgencer, Founder.
