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MEDIA

A successful media strategy requires a versatile experience and an integrated perspective. This cannot be unlocked with a single key!

Why did we call this service 'media'? Because we believe that dividing media into digital, social, traditional, printed, and other categories is no longer efficient. Media comprises various tools, and using these tools by selecting the right channels is a process that needs to be evaluated separately. In fact, the first decision to be made in designing a media strategy is the choice of media. Many parameters, from market analysis to geography, product/service, and target audience, provide data to make this choice correctly. Maybe, before designing your posts, you should question whether you should have an Instagram account or not. Perhaps, instead of a TV spot, you should consider event sponsorship, or maybe you should place your product in a YouTube series instead of using Google Ads.

Why & How

Choosing the right media channels is like setting up a playground within your brand's presence. For players and viewers to come into this space, the playground must be interesting, user-friendly, and cohesive. Your own playground is 'owned media,' but what about the others? You can also place your entertainment setups in other playgrounds. If you have a legendary game setup that spreads by word of mouth, you can be invited to others' spaces ('earned media'), or you can rent space from different amusement parks with specific budgets ('paid media').

AN INNOVATION AND FULFILLING MEDIA PLAN

We have the broadcasting, production, creative, and production experiences to make these evaluations. We can guide your media investments, both financially and in terms of manpower, based on real and solid ROI projections. If you have all the necessary data about your brand, target audience, goals, timing, and budget, it's time to answer the 'What?' and 'Where?' questions. If you require integrated media management that encompasses the right media selection, quality content, and well-planned media tailored to your goals, let's meet!

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FSAP

SERVICES

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