Trans, Cross, Multi, All, New, Old, Paid, Owned or Earned
A successful media strategy requires a versatile experience and an integrated perspective. This cannot be unlocked with a single key!
Why did we call this service 'media'? Because we believe that dividing media into digital, social, traditional, printed, and other categories is no longer efficient. Media comprises various tools, and using these tools by selecting the right channels is a process that needs to be evaluated separately. In fact, the first decision to be made in designing a media strategy is the choice of media. Many parameters, from market analysis to geography, product/service, and target audience, provide data to make this choice correctly. Maybe, before designing your posts, you should question whether you should have an Instagram account or not. Perhaps, instead of a TV spot, you should consider event sponsorship, or maybe you should place your product in a YouTube series instead of using Google Ads.