Communicating using words 100 thousand years ago, humankind used symbols when he decided to leave messages. He not only drew in the best way what he wanted to tell, but also drew them at the right time and selected the right cave wall that is visited the by the people who he wanted to show his drawings. Today, those who want to reach such a goal have thousands of options. The question is simple: Where and how are you going tell the story? Dozens of media, dozens of content models and of course countless mass media. To tell your story, should you write a song to be broadcasted on the radio, prepare an article to be published in a magazine or design a Facebook advertisement that will be viewed on mobile devices? Together, we can explore the special combinations you need to evaluate to reach your goal.