In an automobile ad, when we see smiling children in the rear seats, a happy man in the driver’s seat, and an overjoyed woman next to him, we can notice that the car is designed for families. However, knowing what family members want on an individual basis and responding to this request is very important today. I’m assuming that the target audience for those cars aren’t the youngsters, the newly graduated young girls, or the self-employed rich men and I can’t help thinking: “Is it attractive to imagine riding in a car with the whole family for a person who spends all their time with their family or co-workers?”
Yes, everyone wants to take the ball and go to a picnic, take the snorkel and go swimming, or take a bike and go to the forest with their family, but to promise the same audience an environment that will supply “personal space” can very well be a communication option that directs to sale.
It would be a very good strategy to promise “personal space” especially to the people of the countries densely populated with people who share the same house with their family until they get married and with their spouse after the marriage.
Adults whose children are still in primary school age – normally – don’t laugh loudly after certain hours, don’t listen to loud music, don’t fry potatoes just because they feel like, but prefer different options instead of those… There is almost no time of “solitude”, which they do not know the value of because they weren’t aware of it in its absence, and in fact, these times are now considered as “small happiness”.
The only environment for these “little happiness” – today, more than ever – are the automobiles.
Are we aware that automobiles are now a sort of mobile media? I’m aware even as a person who doesn’t drive a car… An even more useful mobile media with its own content (Owned Content)… There’s even a superior feature than smartphones, the reason for its existence. It can also take you to the information you want to reach physically.
Today, automobiles are like heroes rising from their ashes. Automobiles have adapted to all new or old communications that are currently delivering content to you, moreover, when you are in your car, you are the only manager of these communication tools. In addition, your car offers a sheltered environment where you can be physically isolated from the outside world. Phone, television, radio, and others… All devices provide information to you wherever your location is, but cannot provide personal space. You can access any kind of content through the Internet and through these devices, but you need to be in a detached residence to physically consume these contents freely, and the residences are not mobile.
At this point, if I were a car manufacturer, I would launch a content operation that is completely brand-owned. Considering the key features such as security, fuel performance, speed, and design which distinguishes the automobiles, predicting that content providing will have a major role in purchasing – especially when technology is developing so fast – is not difficult at all. It is possible to create exclusive content only for cars and their users and believe me, there are great ideas… You’ll get to know very soon!