Human beings usually start speaking in the first year of life, communication based on his presence starts before the birth, “oh, those parents!” You should have started talking about your product, brand or topic before you were born, but what about today? To understand how the masses know you, we look back and inspect your communication by examining your content. Seeing what you’re telling, where and how, we can make a list of requirements for the new path that meets your target. Every published content will have a life, often lasting forever. You must plan creating and publishing the content without ignoring this fact. “A secret that two people know is no more a secret”