To Convince People to Want to Notice You
Two concepts "integrable, differentiable, mutually triggering, interlocking, mutually supportive, sometimes paradoxical, and sometimes harmonious": marketing and communication!
The role of 'cause' and 'effect' varies between marketing and communication depending on the main goal and its attainment process. In approaching the nexus of marketing and communication, we take into account all its components. For sustainable success in a brand's relationship with its target audience, such an integrated perspective is essential. If we can become aware that successful marketing requires the art of intelligent persuasion, the essentials of this performance become clear. It's almost like putting a strategy on stage... Here is what we offer during the play: Branding/Rebranding, Allmedia MARCOM Strategy, MARCOM Consulting, Creative Marketing Project (creation and/or execution), MARCOM for Sustainability