We have solved the problem of accessing to information, next is to find the correct information. The only way to find out the truth is finding the one who the answers the question unconditionally. Have you ever tried to reach the target audience with the target audience? If you are not searching for the answer to a scientific question, of course… There is nothing like learning where your steps are going to take you from the people who have taken the same steps before. As a result, the most important group to be discovered and known is your target audience. In every content project, it is the audience that keeps the light on the target. Listening, observing and following them are the sine qua non of project creation and broadcasting.