Your Content is Your Message
Marshall McLuhan says, 'Message is the medium.' Indeed!
While attempting to decide what to fill that immense balloon between the sender and the receiver with - during the communication process - , we can consider the balloon itself as the medium, and its ingredients as the content. However, for effective communication, we must also consider how and where the content is conveyed. We should skillfully design, produce, create and pilot this zeppelin and ensure it reaches its destination smoothly. Content is the message, sometimes dressed up, sometimes completely naked... Due to its many forms and formats, deciding its type is often more challenging than creating it. In communication and marketing, content needs to contain information and be produced with a specific purpose to be functional. Content is not filler material; it shouldn't be. If you're only posting content to generate traffic in the feed or to fill in the blanks , your content is nothing more than a chore. For FSAP, content should primarily and thoughtfully convey the message. It's created to deliver a message, so it should be tailored to meet the expectations of the target audience. Written, visual, and auditory formats, or all together in a single piece of content... FSAP's claim is: "we can create any type of content." So you have the opportunity to receive unique and integrated content services.