Creative but Natural
Storytelling is the magical touch that ensures a strong and authentic connection between brands and their target audiences. It creates the support that moves consumers one step further in their interactions with the brand.
Through storytelling, looking can turn into seeing, hearing can turn into listening, noticing can turn into recognizing, knowing can turn into experiencing. In the world of communication and marketing, storytelling is referred to as a strategy, technique, or method. In storytelling the main goal is to convey the brand message to the target audience in a way that aligns with the natural flow of life and to sustain the communication with the same naturalness. "Storytelling is the conveyance of information in a way that harmonizes with real life, the world, and people." The story can be real or fictional. What matters most is that the message and the narrative style are designed in a way that the target audience will want to believe in, follow, and embrace. The most important supporter of this design is the multimedia and/or transmedia planning prepared in accordance with the target audience and the story.