Crafting the Unexperienced Experience

EXPERIENCE

What if the only barrier between you and the target is screens? Maybe you need more than just content!

There's another communication tool other than media: experience. If you think experience is not a tool, think twice. When the communication tool is media, you can convey the message by creating content, but when the communication tool is experience, you can create a genuine moment to convey the message. By considering this awareness, we create "good to feel" experiences to take communication with the consumer one step further. These moments, - capable of evoking different emotions in each individual - are one-on-one to build the trust the consumer needs and to be memorable. That's why we focus on the experience, develop experience ideas, and design the processes for these ideas to come to life. So we create memorable, simultaneous - sometimes even spontaneous-, exciting, unique, and shareable moments. And of course, we record or live broadcast these moments!

Why & How

Encountering unexpected events leads to sharp changes in our value judgments. Our perspectives, ways of perceiving life, and priorities change. COVID-19 caused us to experience this transformation collectively. We felt the story we knew but ignored, "all good things must come to an end". Now our expectations from life are different. At this point, one of our tasks is to create new brand values for the target's new needs. FSAP created its experience service in response to Covid-19, which taught us that life can be quite short. It's a pleasure to create more experiences for the audiences who want to fit more life into this short time and to the brands who want to reach these audiences. To achieve this goal, we are progressing as follows. We initiate a creative process by giving priority to the needs of the target. We don't forget to add our event and live broadcasting/streaming know-how to this creative process. We design our experience ideas in harmony with the brand's overall communication and marketing strategy. Then, we plan the adaptation and realization stages. We can offer the designed experience to our customers according to their demands, either separately or together, in terms of creation, implementation, and management.

VALUE, NEEDS AND INTERACTIONS

In a communication world where answers to all questions can be easily found, discovering the needs of the target audience, and more importantly, responding to those needs by creating the right value, is by no means an easy task. We've witnessed the following scenario quite frequently in recent years: 'Chase the niche, position yourself as an expert in it, create content, and don't forget, you must also market this nonsense effort separately.' It is possible to break free from this paradox, especially one enforced by social media. It's never too late to create values that align with new needs.

Offering a creatively perceived experience that can be different for each consumer as a value can create much more efficient impacts. Today, within the meaning of the word 'value' for consumers, there lies a new place, a new feeling, a new taste, a new song, in short, a new experience. We are adding a new one to the memories of your target, thus enabling them to engage more closely with your brand and message. We create all online and offline experience ideas that make interaction possible, are non-repetitive, live, and simultaneous under the heading of 'experience,' and design the one that suits your target.

Crafting the Unexperienced Experience

FSAP

SERVICES

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