Generalization always needs grouping… So when a concept starts to thrive, subdividing helps us to learn and understand it better. Media is one of these thriving, grooving, crossing borders concepts, thanks to digitalization!
Social, old, new, printed, mobile, outdoor and online are really familiar adjectives, owned, earned and paid are newer than these familiar ones and of course, there are some prefixes such as multi, trans, cross and all which we use by adding before the word media…
Which one is the most important? It depends… But from my point of view (I realized this yesterday while passing in front of a bus stop) we will divide media into these two sections: “On Demand” and “Exposed”.
We all know that there are two content consumption models; one is intentional and the other one is reluctantly…
We especially know this from the digital world but what about the outdoor exposures?
Furthermore, we can handle the digital ads that we don’t want to see, but there is no way to ignore (literally) the outdoor ads. Someone measures our unwilling consumption and benefits…
This should/will come soon!
