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Candies, Marketing, Kids and Moms

By Efsun Ozgenger | contentoscope-en | Comments are Closed | 18 November, 2022 | 0

Are there any parents working in the marketing departments of candy/chocolate brands? I really wish the answer was ‘no’, because the reality hurts me. Do you have any idea? In any market you enter to do your shopping, you see colourful, attractive, mind-blowing, hypnotizing candy and chocolate boxes and packages everywhere! It’s almost like aRead more

Instagram’s Paid Seats vs Make Instagram, Instagram Again

By Efsun Ozgenger | contentoscope-en | Comments are Closed | 3 August, 2022 | 0

Instagram wants to dominate your eyes. Because Instagram sells your views. They recognize where you are looking through the movement of your fingers or by measuring the time that you spent on the page/post. So we can say that, “your view, including your attention and time, is one of Instagram’s products. And unfortunately, you areRead more

The Real Love: Audience and Producer

By Efsun Ozgenger | contentoscope-en | Comments are Closed | 21 September, 2021 | 0

I just wanted to watch an HBO production a week ago, and Google directed me to Hulu.“A Hulu subscription? Maybe,” I said, but then I learned that it wasn’t enough to have a Hulu subscription to watch the content I was looking for, but I also had to have the HBO Max package. So myRead more

Delivery in times of Corona No:2 “RIGHT PLACE RIGHT TIME”

By Efsun Ozgenger | contentoscope-en | Comments are Closed | 5 February, 2021 | 0

I prepared this article for businesses (small or medium-sized) that don’t have much delivery experience in the past. While McDonald’s has lowered the shutter, it’s not a bad idea to scream to the world how delicious your french fries are. But it’s not possible to achieve this only by creating an Instagram account. A social media accountRead more

Delivery in times of Corona No:1 “HERO OF THE MENU”

By Efsun Ozgenger | contentoscope-en | Comments are Closed | 5 February, 2021 | 0

Delivery! By far the most popular word in the food industry recently. Thanks to my clients I hear it often. The turnover of restaurants and cafés crashed to the ground during the «stay at home» period. The situation is similar in many sectors… All the products and services that people say “I can live withoutRead more

Perspective Shift: Content Diet

By Efsun Ozgenger | contentoscope-en | Comments are Closed | 5 February, 2021 | 0

Stay Calm with an easy Content Diet in Corona Days! Hello, world! Yes, we all suffer from the same trouble in the country where I am living now, and in the country where I was born, and in countries where I love to travel. Each individual is free to interpret this status with his ownRead more

Food Content Revolution

By Efsun Ozgenger | contentoscope-en | Comments are Closed | 5 February, 2021 | 0

Everybody is talking about Jamie Oliver these days… Closing lots of his restaurants, financial problems, etc… Each article that I read about him connects the situation to his sudden growth and him being only just a chef or an excited investor/entrepreneur, but it’s not limited to this. Firstly he’s not just a chef or aRead more

On Demand vs Exposed…

By Efsun Ozgenger | contentoscope-en | Comments are Closed | 5 February, 2021 | 0

Generalization always needs grouping… So when a concept starts to thrive, subdividing helps us to learn and understand it better. Media is one of these thriving, grooving, crossing borders concepts, thanks to digitalization! Social, old, new, printed, mobile, outdoor and online are really familiar adjectives, owned, earned and paid are newer than these familiar ones andRead more

Auto Mobile Media Is Yours

By Efsun Ozgenger | contentoscope-en | Comments are Closed | 5 February, 2021 | 0

In an automobile ad, when we see smiling children in the rear seats, a happy man in the driver’s seat, and an overjoyed woman next to him, we can notice that the car is designed for families. However, knowing what family members want on an individual basis and responding to this request is very importantRead more

Content and Children (Part 3) “Protect your child while watching”

By Efsun Ozgenger | contentoscope-en | Comments are Closed | 5 February, 2021 | 0

A few suggestions to protect your child’s safety while watching: –     Make your viewings from the official YouTube channels of children’s video content producers who are known worldwide and that you trust. –     Search for reviews of content that are running on official channels of secure content producers. (Find and read these comments (both in your nativeRead more

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