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Kids and Contents (Part 2) “Your kids can watch everything!”

By Efsun Ozgenger | contentoscope-en | Comments are Closed | 5 February, 2021 | 0

Your children can watch everything with internet access. Yes, he/she can! Your children surprised you when they learned to zoom in and out by moving the thumb and index finger on the screen by the age of 2. Impossible? Let me tamper that “impossible” for you… If you haven’t left your page open on Facebook,Read more

Kids and Contents (Part 1) “What Are Your Kids Watching?“

By Efsun Ozgenger | contentoscope-en | Comments are Closed | 5 February, 2021 | 0

Our children were born in the freest era of communications. Indeed, the world got smaller and the borders have vanished. So our stereotype jokes about distances turned into a reality that portrays freedom. Imagine, the first television that appeared in the 1920s. Today, content is not only under the auspices of media, which transfer informationRead more

Content Marketing “for all media in all format”

By Efsun Ozgenger | contentoscope-en | Comments are Closed | 5 February, 2021 | 0

When Content Marketing started to be voiced all over the world, among those who delivered the most opinions on the subject, printed media professionals were at the forefront and in the majority. The actual reason for this was the leadership of writing. Each content story begins with an idea and the first state of content beforeRead more

2019, Content and Trend

By Efsun Ozgenger | contentoscope-en | Comments are Closed | 5 February, 2021 | 0

We can assume that by ignoring many theories, particularly Einstein’s theory of relativity, everyone – at least by age – progresses over time. This progress can also be expressed as development. Can the past contain experiences that contribute to the present? Absolutely! Every new day, the things learned the previous day, can be written down as  a decision. When theRead more

“Interaction or Deactivation” Black Mirror: Bandersnatch

By Efsun Ozgenger | contentoscope-en | Comments are Closed | 5 February, 2021 | 0

Media services and content provider platforms that have recently entered our lives are far beyond being mediums. All-cause and effect relationships are shaped according to the user/viewer. It is not easy to discover the journeys consisting of moments with millions of combinations and to open windows that can find a place in these journeys. ItRead more

Storytelling

By Mert Yucel | contentoscope-en | Comments are Closed | 19 June, 2019 | 0

Communicating using words 100 thousand years ago, humankind used symbols when he decided to leave messages. He not only drew in the best way what he wanted to tell, but also drew them at the right time and selected the right cave wall that is visited the by the people who he wanted to showRead more

Content Inspection

By Mert Yucel | contentoscope-en | Comments are Closed | 19 June, 2019 | 0

Human beings usually start speaking in the first year of life, communication based on his presence starts before the birth, “oh, those parents!” You should have started talking about your product, brand or topic before you were born, but what about today? To understand how the masses know you, we look back and inspect yourRead more

Exclusive Idea

By Mert Yucel | contentoscope-en | Comments are Closed | 19 June, 2019 | 0

“Fill the Gap, Cross the Bridge” Does being creative mean creating something from nothing or combining the existing in a way that has never been thought before or catching the unique synthesis or finding the way to fill a gap for the first time? To find the answer to this question, just look at theRead more

Media Map

By Mert Yucel | contentoscope-en | Comments are Closed | 19 June, 2019 | 0

In the past, it was very easy to group media environments running the “forwarder” task (such as television, radio, newspaper) but unfortunately such a grouping does not exist any more. Although we want to stay as far away as possible from stereotyped aphorisms when we speak of communication environments, we have to accept that todayRead more

Live Process

By Mert Yucel | contentoscope-en | Comments are Closed | 19 June, 2019 | 0

“Live” is a reproduction of the moment. Live broadcasting is similar to making a video installation in viewer’s environment using transmission and a screen. In this reproduction, the more information you convey about what actually happens, the more you can have the viewer experience the actual incidence. It is therefore important to shoot a liveRead more

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