contact@fsap.fr
FSAPFSAPFSAPFSAP
  • About Us
    • Perspective
    • Founder
  • Services
    • Consultancy
    • Marcomms
    • Media
    • Storytelling
    • Content
    • Experience
  • Works
  • Brands
  • Contentoscope
  • Contact Us
  • Français

To Convince People to Want to Notice You

Efsun Ozgenger 16 October, 2023
To Convince People to Want to Notice You
MARCOM
Two concepts "integrable, differentiable, mutually triggering, interlocking, mutually supportive, sometimes paradoxical, and sometimes harmonious": marketing and communication!
The role of 'cause' and 'effect' varies between marketing and communication depending on the main goal and its attainment process. In approaching the nexus of marketing and communication, we take into account all its components. For sustainable success in a brand's relationship with its target audience, such an integrated perspective is essential. If we can become aware that successful marketing requires the art of intelligent persuasion, the essentials of this performance become clear. It's almost like putting a strategy on stage... Here is what we offer during the play: Branding/Rebranding, Allmedia MARCOM Strategy, MARCOM Consulting, Creative Marketing Project (creation and/or execution), MARCOM for Sustainability
Why & How
We embark on a journey alongside the message sender(brand). We design the path of this message's journey, determining everything from the subject it needs to cover, its costume, the route it will take, to the time it will spend at each stop, and then we release it in a controlled manner. This freedom allows the message to move naturally and adapt more organically to the target audience. While providing MARCOM services, our fundamental goal is to create value tailored to the needs of the target audience, ensure that the target audience is aware of this value, and persuade/remind them that they need this value.
TIMELESS DEFINITIONS THAT RESONATE WITH OUR PERSPECTIVE
Marketing
The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit (Kotler, 2012)
Communication
Share, exchange, transmit, talk, gesture, write, put in use and relate - Understanding the Meaning of Communication Dr. Radhika Kapur

FSAP

  • About Us
  • Founder
  • Perspective
  • Works
  • Brands
  • Contentoscope
  • Contact Us

SERVICES

  • Content Marketing
  • Storytelling
  • Consultancy
  • Content Creation
  • Branding
  • Production
  • Copywriting

FSAP Contenu Créatif

140 bis Rue de Rennes
75006 PARIS
  • About Us
    • Perspective
    • Founder
  • Services
    • Consultancy
    • Marcomms
    • Media
    • Storytelling
    • Content
    • Experience
  • Works
  • Brands
  • Contentoscope
  • Contact Us
  • Français
FSAP