Branded Content Project
Come and visit our ‘real’ fairytale garden! You’ll adore the atmosphere(and the scene) than start listening best fairytales ever… Pedagogically approved and recommended for every age child… Thanks to this project, which gives life to the brand’s mascot “the yellow chick” the brand’s love mark positioning was reinforced. This fairy tale series, which consists of 11 episodes, has succeeded in making brand’s youtube channel subscriber number 10 times more in just 6 months. The project which got three big advertisement awards was created, designed, produced and managed by FSAP, including art direction and creative writing.