Branded Content Project
Come and visit our ‘real’ fairytale garden! You’ll adore the atmosphere (and the scenery) and then start listening to the best fairytales ever… Pedagogically approved and recommended for children of all ages… Thanks to this project, which brings the brand’s mascot ‘the yellow chick’ to life, the brand’s beloved identity was further reinforced. This fairy tale series, comprising 11 episodes, achieved the remarkable feat of increasing the brand’s YouTube channel subscribers by tenfold in just 6 months. The project, which received three prestigious advertising awards, was conceived, designed, produced, and managed by FSAP, including art direction and creative writing.