Creative but Natural

STORYTELLING

Storytelling is the magical touch that ensures a strong and authentic connection between brands and their target audiences. It creates the support that moves consumers one step further in their interactions with the brand.

Through storytelling, looking can turn into seeing, hearing can turn into listening, noticing can turn into recognizing, knowing can turn into experiencing. In the world of communication and marketing, storytelling is referred to as a strategy, technique, or method. In storytelling the main goal is to convey the brand message to the target audience in a way that aligns with the natural flow of life and to sustain the communication with the same naturalness. "Storytelling is the conveyance of information in a way that harmonizes with real life, the world, and people." The story can be real or fictional. What matters most is that the message and the narrative style are designed in a way that the target audience will want to believe in, follow, and embrace. The most important supporter of this design is the multimedia and/or transmedia planning prepared in accordance with the target audience and the story.

Why & How

In today's world, - where media consumption is possible anytime and anywhere - making people notice a brand among the thousands of ads they encounter every day and turning that awareness into a relationship can only be achieved through storytelling. The sustainability of a relationship between a brand and a consumer depends on the continuity of the established communication process. As Terence A. Shimp puts it, "communication is a process of establishing a commonness or oneness of thought between a sender and a receiver." Storytelling is the maestro of the beginning and continuity of this process Storytelling, although it can be embraced in all communication and marketing steps, primarily focuses on the identity, content, and rhetoric that make up the foundation of the brand. Examining this foundation enhances the strength of the storytelling strategy, enabling the existence of a network of cause-and-effect relationships that support each other. Within storytelling services, FSAP offers two fundamental storytelling services: STORYTELLING ASSESSMENT and STORYTELLING STRATEGY, which bring together theoretical, practical, and creative knowledge to create a brand-specific roadmap. The details of these services are as follows:

OUR MAIN STORYTELLING SERVICES

Storytelling Assesment

For months, and perhaps even years, you have a brand that has been consistently active in paid, owned, or earned media. It seizes every opportunity to create and share diverse visual, auditory, and written content. Maybe not in traditional media, but in digital world every content created and shared continues to have a presence somewhere out there. Looking back into the past, whether consciously or unconsciously, it's a great idea to take an external look at what's happening in that vast content world you've created. In this multidimensional world, examining how the composition from the orchestra you manage spreads to the world and people is essential. FSAP conducts an assessment of your communication within the framework of storytelling.

Storytelling Strategy

A storytelling strategy that enhances the efficiency and success of communication and marketing actions should be evaluated or all service/product phases. Whether it's a new product, a new line, a new service, a pivot, a relaunch, a startup, and more... Regardless of the phase, a storytelling strategy that helps you reach your goals and target audience can enable your brand to establish more persuasive, convincing, and attention-grabbing communication. What is your story, where and with what content, in what language, to whom, and in how much time will you tell it? For all industries and target audience, an appropriate storytelling strategy can support all the planning and creativity in your communication ecosystem.

Creative but Natural

FSAP

SERVICES

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